[Book review] “Live it, Love it, Sell it”​

As I started reading Jules White‘s book “Live it, love it, sell it” I must confess that I felt as if this book was specifically designed for me.


Because I never considered myself to be good at sales. Leave alone the act of selling myself. I swear, I saw this as the greatest burden of my life.

Luckily, I came across a challenge (#3winsin2018) on LinkedIn (put out by Jules White and Sam Alsroré), which asked people to describe their greatest 3 wins in 2018. Whereas most people chose to do this in written, I took all my chances and made a video, in which I described all the bold moves I made during 2018, starting with my leap of faith, while having 2 young children. To my surprise, guess what? I won 1st place of this challenge, though I never did it for the prize. It was an amazing opportunity for me to just reflect over past year in a manner no-one pushed me to, until then. So, I understood that I was actually going in the right direction, towards my growth.

Part of the prize was this amazing book, that I received in my mailbox pretty soon after being announced as winner. And yes, I can proudly say that it’s signed by the author! But not just that. Having had the great opportunity to actually interact with Jules and discover her genuine way of being, I had yet another reason to increase my eagerness to open her book. Should I add the fact that she is the winner of a tough sales competition, called Dragon’s Den? Who would have ever thought I’d ever have the chance to speak to someone like her? LinkedIn’s magic…

"Live it, Love it, Sell it" front page with author's signature

What’s so special about this book?

Going straight to the point, let me tell you that the first thing that impacted me hugely was the first line written on the back cover of the book, which sounds like this:

Does the thought of selling your product or service make you shiver with fear or horror?

Back cover excerpt

Now, do you understand my confession from the beginning of this review? Not yet?

OK, confession #2. “Yes! Damn, yeah !” This is my answer to Jules’s question. Having worked in call centers and having been compelled to make cold calls was one of the greatest challenges of my life. Not to mention that I also tried door-to-door sales, in my 20s. And all that adventure left me with such a bitter taste! I considered myself doomed to sales failure forever.

As I began reading her book, as a writer myself, I was curious about the introduction, acknowledgements, foreword… You know, all those sections that people usually avoid reading as they seem boring. Well… Bubble bursting time: not boring at all! The foreword is actually very well written (of course, it’s by another gifted writer, from what I see!) but it’s put in such a way that makes you want to never reach the end of it. Oh, man! It finished, eventually! Well, life…

Anyhow, the acknowledgements section has so much HEART in it! And so does the introduction. So, if you’re one of those people who usually avoid these parts, please take a minute and just read them. I promise you won’t regret it!

Editorial aspects

Leaving the content aside for a moment, I would like to first make a few remarks from an editor’s standpoint.

Consequently, from a technical perspective, this book is for sure one I really enjoyed reading and I will recommend it to anyone, due to its clear structure and easy-to-understand language. The structure is simple: 3 parts x 3 chapters each.

The phrases are well constructed, on point, without useless details, yet having some “salt and pepper” here and there. The examples and exercises are of exquisite quality and very thought provoking – after all, this is what this book should do, right ? It helps people like me understand their fear of sales, how to deal with it and how to adapt the given advice to their own needs.

One thing that I always consider from an editor’s point of view is related to repetitions of the same message, under different forms. There is one thing that is repeated many times along the way, yet there’s a strong reason behind it (that thing can be found below, as one of my favorite quotes, and the reason will surface as you read the book). Other than that, I could not find anything to “scratch my retina”, so this detail brings additional value to this piece of writing, from my perspective.

As a reader, I enjoyed the flow of it. The first part revolves around mindset, part 2 is all about caring (a.k.a making use of humanity) and part 3 covers practical tips about the selling journey itself.

Content review

The following rows will bring you a few impressions about each part, as I chose to write this review literally in parallel with reading the book.

"Live it, love it, sell it" front cover

Part 1 – Live it

Moving on from the introduction, the first page of chapter 1 does what I never expected – tears down some myths. Even more, who did ever put an exercise for the reader on the first page? Well, Jules. She did. What better way to start such a reading than with a brilliant exercise.

(Oh, well, you’ll need to discover it yourselves; I hate to ruin the pleasure of discovery, but I can tell you that it’s worth it. And I NEVER recommend something I don’t believe to be worthy.)

Going through the first chapter, she tears down some hundred-years-old dragons (the myths I mentioned before) in detail, with clear explanations of why they are no longer actual. As a hint, she highlights the power of word of mouth and social media.

In chapter 2, the reader gets a real introduction into the buyer’s mind. What’s fabulous about it is the fact that it opens our eyes towards our own buying habits. Everyday life has at least one buy, even if at no cost, and that is an idea (or advice). Of course, the chapter has a lot of brilliant insights and 2 interesting exercises which will certainly make you think about your own decisions.

Chapter 3 spoke to me on many levels, as it gives details about human interactions, making a parallel between friends / family and clients. You definitely need to read this, as the main focus is on the word “Understand”, which fully resonates with whomever wants to grow, especially as a human being. Another part which fully resonated with me in this chapter consists in the following 2 quotes:

“You choose your own relationship with fear” – whether befriend it and create an alliance or punch it in the guts. It’s a matter of choice.

“When the student is ready, the teacher will appear”. I will be very transparent about this: it’s a phrase that has been told to me too many times lately (by different people, from different corners of the world), so you can imagine what a great impact it had on me to find it in this book too!

Part 2 – Love it

Part 2 of the book starts with knowing yourself. And what better manner to learn about something than starting with your own self? You nailed it, Jules !

You then get taken on the real journey of self-discovery, with practical exercises. But the purpose is extended to also stepping into your ideal client’s world. You will learn how to assess yourself and your client, with a soul.

One of the most beautiful quotes, from my point of view, which is sprinkled with various occasions along the reading (remember that I mentioned this at the “Editorial aspects” section?), is “Life skills are sales skills”. And Jules will prove it throughout the book, with her art of exposing facts. Beat this!

In the last chapter, part 2 brings up an extremely useful exercise, called “Hell to Heaven”, which will challenge your imagination. And the purpose is for you to understand better the adventure awaiting for you in the sales world.

Part 3 – Sell it

In part 3, as you may have probably guessed, the author presents the necessary tools to actually start selling, with the confidence gained over the previous 2 parts. This is the part I will keep some mystery around, so I’ll only say this: it’s NOT that typical section which can be found in any sales book. It’s meant for people who are openly willing to try new ways of approach. If you are ready for it, you will find tremendous value in the last pages of the book.


All in all, this write-up gets a score of 5 starts from me. And that’s not just because I received it as prize. If you still think like this, then you have not read or listened to anything that I have previously put out there. When I provide an opinion, I rarely involve feelings. I love objectivity, integrity and, guess what, truth.

Of course, all this review is solely my opinion and should be taken as such, but I will clearly state that “Live it, Love it, Sell it” has reached its purpose for me. I won’t say it makes wonders, because reading a book is nothing if you don’t actually digest and apply the advice. But it did radically adjust my perspective in regards to sales and I fully recommend it to people who are scared to get out of their shell and sell their service(s). But not only to them. I also recommend it to entrepreneurs, even if they have driven their activity so far based on “long-proven” techniques. Especially as an entrepreneur, caring about the relationships you build and how your client FEELS should be top priority.

I, for one, am tremendously grateful for the opportunity to read this book! *****

Article initially posted on LinkedIn, on Feb 10th, 2019

🖋️ 💙

#ValuableDiversity (Interview Series) – ep. 12 – Sales and NLP, hand in hand

Introducing you to interesting people around the world


Meet Rana Kordahi

– Founder of Limitlessminds Corporate Training, Sales & Mindset trainer (Sydney, Australia) –

What could sales and NLP have in common? And why would we even be curious about it?

Well… I like to dig into the most interesting combinations and find out what’s the liaison building the bridge.

Therefore, my guest for today is answering a set of questions that reveal not only the connection I mentioned above, but an amazing soul, as well.

After reading her words, I’m sure you will be giving her standing ovations (add creativity and you’ll get my point). I know I did!


1. Hi Rana, please introduce yourself, in a few words, for the people that never had a chance to talk to you.

Sure, I’m from Sydney Australia and currently have a corporate training and coaching company called Limitlessminds. I personally specialize in sales, NLP and mindset training, but Limitlessminds does all sorts of corporate training.

My mission is to make people fall in love with sales and not fear it. Because I believe that once you can sell, you can sell anything. Whether it’s your idea, or even self into any job. I used to use my sales knowledge to get jobs I was under-qualified for and had a high success rate.

Besides my sales, mindset and business experience, I am originally a trained actor, writer and filmmaker and I once did have a dream of walking the red carpet. I have always suffered from the travel bug and I have to set myself lots of career and personal development goals to get rid of it.

2. We connected a while back and I’m really happy to have you as guest. Especially as you were so kind as to accept answering my questions with such short notice. Tell us, please, how do you see diversity? And how did it contribute to the one you are today?

Diversity, for me, is walking into an organization and not just seeing all the same types of people. For example: all young white men who graduated from Harvard working at Deloitte; I want to see old men and women, young inexperienced people, and disabled people… Different cultures, graduates and high school drop outs; single people, divorced mothers with kids, married folks… Depressed and happy people; skinny and overweight people… Those who share different opinions and beliefs!

” I’m a free spirit, who feels repressed if I don’t share my truth”

I don’t want to feel like I’m in a one-dimensional place that’s shallow and uninteresting. That’s why I love East London, in comparison to west London.

3. Talking about diversity, I was tremendously happy to acknowledge your collaboration with Michael Chapman, especially as you two never met in person. Please tell us about how did this all start.

True, I’ve never met Michael in person. We met on LinkedIn. We used to engage with each other’s content, but didn’t know each other well. Then we started chatting in messages and, one day, we thought we should jump on the phone and have a conversation, through Skype. On our second conversation, he was trying to sell his services to me; I then turned it around and convinced him to partner with me, on the “Selling for Non-Salespeople” on-line video program I wanted to create. He was sold and we ended up working around the clock collaborating, as well as getting that content on-line and selling the program.

With Michael, although I had never met him, I liked how he had the guts to pitch to me and was impressed with his sales leadership experience. I also checked out his LinkedIn recommendations and he had the best recommendations I had ever read! Sales people who he managed looked up to him and were writing about how he either changed or inspired their lives. I knew immediately that this was a man I wanted to befriend or work with.

4. OK, so sales course for non-sales people. I know I’m a fan of your video tips. However, please briefly tell us – in written – what is the feedback you received so far, from your attendees.

You see, I’ve been delivering the ‘Selling for Non-Salespeople’ content for 5 years. It’s through face to face training through my own company Limitlessminds, as well as when I worked with KPMG. For example, KPMG had lots of non-sales people (such as consultants to partners. who were technically brilliant, but had no idea how to go out there and negotiate or network. So, throughout the years, it has had outstanding reviews and results.

I’ve even delivered this course to deaf people, who had to sell in their roles. One deaf girl once walked up to me after the session and, with tears in her eyes, said how she doesn’t feel lost and nervous about selling anymore and how much she appreciated the session. For me that was a goosebumps moment where I knew that what I was doing served a good purpose!

The reason I wanted to take the course on-line was because I had clients who wanted accessibility and others who were more international.

5. And why should people join, from now on. Are there any future plans of expanding this course?

I believe everyone is a sales person, whether they like it or not. The course will not only help them sell their products or services, but selves. It will help ease their anxiety about selling and create an infinite amount of opportunities, whether career, relationships or wealth.

I personally believe that for an entrepreneur to be successful, they need to know how to sell. And for an organization to be successful, everyone there should learn sales, from the secretary to the CEO. In fact, we have lots of diversity on the Selling for non-Salespeople program and have several CEOs, secretaries and everyone in between.

As for future plans we will have to see, as we want to nurture this program first.

6. Let’s go a bit into personal development area, please. Tell us a bit about yourself as NLP coach. What is it and why did you choose this?

I leant about NLP from my job, when I used to sell timeshares. We were introduced to Tony Robbins in our sales training. Tony’s techniques are mostly NLP. So, because I was so impressed with these tools Tony was using and how they were changing lives, I wanted to learn them. So, I eventually took a NLP practitioner course, in London.

Neuro Linguistic Programming (NLP) is a personal and professional development method that deals with the way we think, behave, as well as how we view the world and our experiences.

“It [NLP] is basically a user manual for our minds.”

And with the NLP techniques, we can alter our perceptions, reality and moods.

How I use NLP in my training and coaching? Is mostly for mindset and self-belief. Unless you have the right mindset as a salesperson, then it doesn’t matter about what skills you have, you simply won’t succeed.

7. Allow me, please, to ask you a few more personal questions. I know you’re a vegan and the most convinced animal defender. What drove to this?

To be honest, I have never really cared about animals or considered them into the morale equation. But then, my best mate went vegan. He preached a lot and I hated it! It’s because I used to dislike vegans and thought they were self-righteous weirdos.

Then, one day, I finally agreed to watch the documentary he was begging me to watch, called Earthlings, on YouTube. It was then when I had a major paradigm shift. In this film I saw the most horrible things I had ever witnessed. I saw animals being tortured, while kicking and screaming. Crying out in pain and all were fighting for their last breath. Then soon, I learnt about something called Speciesism, which is similar to sexism and racism. Us humans are speciesists towards animals and use our power and dominion over them to enslave and use them in anyway we can.

I once heard this quote by William Ralph Inge: “We have enslaved the rest of the animal creation, and have treated our distant cousins in fur and feathers so badly that beyond doubt, if they were able to formulate a religion, they would depict the Devil in human form.” And I think this quote is sadly true…

For me, speaking out about animals is not just for the animal’s sake, but also for humans. I’ve had so many people reach out and tell me how their life and health has changed because of veganism. Advocating for Veganism is one of the easiest sales I ever had to make!

8. I love the fact that you are strong in position and I admire your power of speaking your mind. Especially as you know that people may not agree with you 😊 How did you get to this attitude?

It could be genetic, because many women in my family are like this. But what helped this attitude is probably because I’m a free spirit, who feels repressed if I don’t share my truth. My values are more about social justice, freedom and fairness, than profit and greed. But at the same time, it’s important to speak your truth, without making people feel attacked.

Over the years I have learnt that speaking my mind needs the right context. For example, you probably don’t see me speaking my mind on animal liberation often on LinkedIn, because for me it’s not the right context. Or, if I’m in a business meeting, I need to be tactful if I don’t agree with something.

9. You’re an awesome friend and I’m really honored to have crossed paths with you. The power in your words encourage me to never give up on who I really am. But tell me, when did you realize that what doesn’t align with your values needs to be let go of?

Thanks, and likewise! I can see that we are both very similar. I realized pretty early on when I used to hang out with certain people who used to be very different. For example, they would make fun of others and how they looked. Or spoke about reality TV shows and finding a rich boyfriend. These things didn’t really resonate with me and, so, I would either get into arguments with them, or have to move away from that environment.

It’s important that I surround myself with people who help me grow, learn and inspire me. And this doesn’t have to do with their status, wealth or a job. I can sometimes find more wisdom and inspiration in a conversation with a person who is in a mental hospital or a cleaner, than a person who is high up in society and seems to have it all together. This attitude is because of my mum, by the way! She’s instilled these values in me since I was a child. But she’s a gentle soul compared to me. I have never heard her speak ill of anyone in all my life! In fact, she’s a peacemaker who does not have one enemy.

10. Do you have a daily routine helping you maintain this healthy mindset? Can you share it with us?

I actually don’t, to be honest! Which I don’t advise. I will get into a strict routine, soon. My business is pretty intense, at the moment, and I travel a lot for it. So, I sometimes feel like I can lose control of the work and health balance. But I do notice that when I don’t do any form of exercise, yoga and eat junk, then I can get depressed.

” Peace can only start when we respect the most vulnerable!

So, for me the most important thing is to eat healthy and move, because this really affects my mind, health and my business. But if I had to say my most consistent routine ever, then it’s a coffee as soon as I wake up.

11. We talked about routine. But, as I’m very curious by default, I need to ask: what do you do what you get bored?

Since I was a child, I have never suffered from boredom or loneliness. I believe that boredom is sometimes a void we need to fill. I love my own company and that’s probably why I can stay single for long periods of time. Because it’s not an intrinsic need. I have a pretty vivid imagination and used to write lots of fiction. I also have pretty interesting conversations with myself.

12. Please tell us… What are the values you would never let go of, no matter what? And what is the greatest lesson you learned in the past years?

a) Animal liberation and speaking up for them. I believe that if we teach children to respect all animals then they will grow up to respect everyone. Peace can only start when we respect the most vulnerable.

b) Autonomy, because I’m a free spirit. I can’t be in a micro-management situation or in a controlling relationship.

c) Experience over material. I prefer to spend lots of money on life experiences, learning and traveling, rather than having the latest gadgets, cars or biggest house.

Something I’ve learnt in the last few years is that having money matters and changing my values around what it represents is vital. I’ve always been the ‘money is evil’ type of person and was always broke. So, it wasn’t until I changed my attitude towards it, that I was able to make money and realize that it can’t only help me, but my family, friends, others and social causes.

13. When did you understand the power of communication and relationship building? Is your sales area of expertise the first reason for your understanding?

Yes, it was definitely through my sales experience and training. It didn’t come naturally to me at all. I’ve always been good at connecting with people, but also was good at being pushy and assertive in asking for the sale. Which doesn’t always work.

“I can sometimes find more wisdom and inspiration in a conversation with a person who is in a mental hospital or a cleaner (…)”

At the same time, I’m not into small talk or huge networking events. But it wasn’t until I started my own business and really had to sell or starve that I had no choice but to understand the true value of relationships. And the more I give, build relationships and connect with people, the more I actually get back.

14. Though communication plays a great role into your personal and professional life, you cut it off sometimes. When is that?

I have no problem cutting off communication with bullies and those who don’t respect others! I’m pretty straightforward and what you see is what you get. But in saying that, I do go above and beyond for my clients and those I have worked for.

15. As a conclusion, I know that you always take a stand for your “tribe”, proving your loyalty with each step. Consequently, please let us know what would be your message for the people “messing around” with your close ones.

My message is a question:

Do you want to be the person who inspired and changed someone’s life, or made them cry and even contemplate suicide?

Every word, action and treatment we give someone either is contributing to a kinder or more toxic world.


I don’t know about you, dear reader, but I know that these answers blew my mind entirely. I tried to choose a favorite answer, yet I simply cannot! Even the conclusion is hard to get built, since I’m not sure what else I could add…

However, I’m telling you this:

If you feel uncomfortable about selling (alike myself) or if you need an objective, straightforward opinion, contact Rana. I know I will take her classes. I sooo need this!

*The photos used in this article were provided by the rightful owner, with clear consent. Using them without prior agreement, may become subject of the copyright law. All rights reserved to Rana Kordahi*

Rana Kordahi can be reached via the following channels:


Profile page: https://www.facebook.com/salesmindsetcoach/
Company page: https://www.facebook.com/limitlessmindstraining/

Website: www.limitlessminds.com.au

Next week (05.07.2018)Dominika Weston

#ValuableDiversity (Interview Series) – ep. 10 – Humanity & Sales

Introducing you to interesting people around the world


Meet Tom Lauwers

– Director of Sales Operations (Germany) – 

Did you ever consider relocation? If not, would you ever? If not, why?

My guest for today did. Considered it. Measured pros and cons. And took advantage of all the benefits such a jump can bring.

Mr. Tom Lauwers has a top position within the company he works for, yet he is as approachable as a happy kid. Plus, he is always there to provide help to anyone that asks for it. Our conversations were always warm and I could genuinely feel his true nature.

And one more thing: try reaching out to him during week days, as weekends are exclusively reserved to family time. Respect for that!

If you’d like to get a tour of his mindset, give a read to his answers below. I’m sure you will enjoy every word! I know I took a great lesson out of this!


1. Good day, Mr. Lauwers. For people who never got in contact with you, please tell us a bit about yourself.

I’m a recruitment professional, a loving father & family man and, above all, a team leader and servant. I have been working in recruitment for the last 8 years now and I gained experience in leading, developing & managing diverse sales and recruitment teams.

2. As you already know, this series is dedicated to discovering beautiful people from different corners of the world. All that, for understanding what diversity is and how different people, form different areas, see it. Therefore, please let us know your view on the matter, especially as you are from Belgium, but living in Germany.

I’m all about DIVERSITY! Growing up, I always had friends from different parts of the world and that gave me a great youth and view on the world. Also, during my career, the teams who were diverse and multi-cultural were the teams that gave me the best of times and productivity. I loved being part of them!

” The teams who were diverse and multi-cultural were the ones to give me the best of times!

Getting out of your comfort zone (learning different cultures, religions, living in different countries…) is what really adds value to your life and I can only recommend it, as a learning experience. Not only did I change countries, but my fiancée is a Moslima (from Morocco); so, our daughter and future son will be raised with the mindset that Diversity is the way forward for a quality life.

3. How did you feel when you first learned about relocating? Was it fear? Or excitement? Or a bit of both?

Of course both, but I also knew that I would regret it more if I wouldn’t have done it. The moments it got difficult I just thought back to what got us here and the good moments.

4. Are there major differences?

Language, food and more reserved people were probably the biggest ones. However, after a short period (once you adapt to the local culture), you realize we are all people and that we have similarities.

5. Keeping the curiosity in the diversity area… I know you are the co-host of W4E (Women for Empowerment) weekly series on LinkedIn. This includes contacting women from all over the world, for sending a messages of encouragement. How did this brilliant idea come up? Was there any specific reason?

“Lift somebody up when you want to feel uplifted”

Abhijit and I are ‘do-ers’. And when we feel passionate about something or we have an idea, we just run with it and get things done . We had a conversation about how we want to put women in the spotlight, empower other people and shine a light on diversity and inclusion… and we felt LinkedIn was the perfect platform to do it. So… #W4E was born.

6. Was there any message, in particular, that touched you to the core?

From all the interviews we have taken, there were some really powerful messages and the stories have been really inspiring… Really showing the power of diversity to me!

People are people!~

“This is one of the messages that really touched me to the core.

7. Now, just a personal curiosity: how do you manage to keep yourself so friendly, considering your position?

I’m a passionate person and sometimes my passion gets in the way, so I’m not always friendly. But I do try to be the best version of myself and, most importantly, I try to have fun, as we have only our NOW… I get a lot of energy to see other people succeed or being happy. One of my favorite quotes is: “Lift somebody up when you want to feel uplifted”. Some may say it’s selfish, but it’s the truth.

8. Let’s bring up sales, for a short while. What is it that you learned, during all these years in the field, that you feel comfortable using in your day to day (personal) life with? Do you think that sales practices help when you look for a higher-level connection (in the means of compassion and mutual respect) with someone?

Sales is all about building relationships. And, if you become good or even a natural in building relationships, you will “sell” more than experienced sales people…

“Never sell yourself short!”

Building genuine relationships – being interested in the other person – and keeping your promise are values I use in my day to day life. That helped me to become a successful sales person.

9. And yet another curiosity of mine… Both from a personal and professional perspectives, how do you see social media (LinkedIn, more specifically) evolving?

I can write a book about this… But – in a nutshell – this will keep growing and, if you aren’t spending your time here, you will probably miss the train. Building ONline and OFFline relationships is probably going to be the most in demand competency one needs to master in the nearby future.

10. Also, from a salesman point of view, after all the time you spent engaging, if you were to “sell” the atmosphere on LinkedIn, how would you approach this?

LinkedIn is a platform to learn, collaborate and find quality relations and work. The most TRUTHFUL platform out there, from my point of view. I only have LinkedIn and Twitter, for example, as I seen too much FAKE on other platforms. And I don’t like to play that game!

11. Just before we conclude this interview, would you like to share with us the greatest lesson of your life and how you managed to acknowledge it?

Never sell yourself short! You can do more as you think it through. And, once you enable the belief that you can learn and do everything you want, you will start to build up confidence; and progress will follow shortly. I didn’t believe till I was 28. How could, a guy who didn’t go to University and have been working in bars, coffee shops and restaurants for 10 years, succeed? Belief, passion & perseverance, combined with hard work, can take you where you want to go!

Diversity is the way forward for a quality life”

12. As a final word, from any perspective you’d like to use, what would be the most important message to send out to the readers?

I didn’t touch on being grateful. Yet, so let me show my gratitude to you, Andrada! It’s people like you – who shine the light on others – that should get the spotlight more! Thank you for everything you do and also this opportunity!


Mr. Lauwers, the pleasure is all mine! I am grateful for the opportunity to understand why being genuinely interested in the others is so important! I see now that it can bring more benefits than going for one’s personal goals only. Another lesson to be thoroughly acknowledged! And I hope people will start applying this more and more!

*The photos used in this article were provided by the rightful owner, with clear consent. Using them without prior agreement, may become subject of the copyright law. All rights reserved to Tom Lauwers*

Tom Lauwers can be reached through the below channels:

LinkedIn:    https://www.linkedin.com/in/tomlauwers/

Twitter:       @TomLauwers3

Next week (07.06.2018)Dr. Aladin Lijassi