When every cent/ penny/ euro cent matters, free advertising is a blessing

When our existence is in our hands, completely dependent on our decisions, the area of choices needs to expand. Consequently, if there is a free option, what’s holding us back from embracing it? An old belief system?

The entire world has been struck and now we’re stuck. That’s a fact no-one can counterpart. Economy is, in many areas, going down. People are being laid off, due to businesses being forced to close their doors during these times. Anxiety and depression levels grow exponentially, as most people worry about the length of all this situation. But not just that – it’s certain that most of the ones who have been laid off need to learn how to adapt, to change direction, since nothing is going to be the same, once everything is over. There might be times ahead of us when most businesses that shut off will not be able to make a return.

What is the direction of marketing?

Since everything is now clearly going digital, even the smallest of businesses is looking for ways to showcase their uniqueness, via one big channel – social media. New specialized platforms appear with each passing day, but driving traffic to them might be daunting. Yet, there is another reason why many of these platforms that appear now out of the blue will go back into the blue, in no time: money.

Yes, it’s clear that we are all trying to support our existence, to put food on the table for our families and decrease the stress and anxiety regarding what tomorrow may bring. So – at this point – we need help in this regard. We have to open our eyes even wider than before and look for every option available on the market, in terms of (re)building our image and branding.

Let’s take the example of a barber’s shop. This sort of business depends exclusively on people being physically present in the shop. Nonetheless, during these times, their doors display the following message: “Closed for an undetermined period of time”. So, what is left for the owner to do? Adapt. Rebuild themselves, from the scratch, online. Pretty heavy to redirect, right? An option would be for barbers to start opening into their creativity and start showing it off online. How? Well, I guess that is up to individual efforts, but I trust that they can do it, as hard as it may seem at this point.

Another example of a business that needs to look more into exposing itself is the one of a stationer’s shop. Of course, most of their goods are already available online, if the owners were well grounded. Regardless, their marketing strategy also needs to adapt. The audience is getting tired of the targeted ads on social media, although this strategy might yield good results. What we need to understand, though, is the fact that it is now the time to adjust our ways of sending the message out.

WorkApp is your answer

7 years ago, an Aussie guy urgently needed a worker in his area. It was shocking to learn that there was no way to find that very worker by only walking around the streets, asking people or shouting it off. And there was no available system in place to use for searching and displaying a result quickly, based on location and certain requirements.

As such, after that experience, this guy went home and spoke to his family about the struggle. Shortly afterwards, in the course of a few days, the concept behind WorkApp was born. It would be an app that allowed everyone (regardless of education, gender, skin color, beliefs or financial situation) to showcase their skills (as a job seeker), business (even for HR) or products and for others to find it quickly, based on location. The closest and most relevant search result would show at the top and no-one could buy that position. Going even further, the team brainstormed about whether to make it financially available to everyone or not. And their answer was YES. Therefore, they made a plan for this new system to come out (and remain) free for all. It’s as if these guys foresaw the times we are currently facing. Isn’t this simply amazing?

Every cent/ penny/ euro cent matters now

Going back to the title of this article, I believe that we can all agree on the fact that every cent/ penny/ euro cent matters now, more than ever before. We need to carefully build a new strategy when it comes to advertising our business and in how to deliver our messages. In terms of crafting the message, Flavored Ventures can help. However, when it comes to advertising, what better place to be on than WorkApp? Right now, it is the only free available option. Whether you are in Romania and you craft earrings, in India and craft sarees or you are in America and you create a coaching course you need attendees for, this platform has it all covered for you, at no cost.

“Too good to be true”?

I know that this saying has been spread around, from generation to generation. Because we were and still are conditioned to believe so. But it is now the time to look for the new and believe in what’s in front of us. When our existence is in our hands, completely dependent on our decisions, the area of choices needs to expand. Consequently, if there is a free option, what’s holding us back from embracing it? An old belief system?

Just think about how much money you can save by adopting a free marketing platform. Yes, you still need to create an attractive message and image, but the costs go down considerably, compared to a banner, flyer or a billboard that no-one can reach to now around the city, due to worldwide lock-down. Plus, if you already have your banner/ flyer/ billboard design created, there’s no more money to invest. You already have what it takes to advertise your business on WorkApp. Of course, you need to take a tiny step and create your free account on the platform and make your clients aware of where they can find you. But you can have your account created in minutes and your business can flourish quickly.

Free advertising is a blessing. And “WorkApp works for you!”

At this point in time, we are all struck and stuck. But it doesn’t have to remain that way. It is worth giving a try to something new, especially as no cost is involved. I have my own listings up on WorkApp for 2 years now and I never paid a cent for having my services, podcast, books and profile as a worker there. The only thing I need to do is refresh my listings every day, in order to have them among the top listings in my area or even globally. For me, as an entrepreneur, it works like a charm, as I only have to put in a bit of an effort (in refreshing my listings each day) for a huge gain.

I am aware of the fact that my statement “free advertising is a blessing” is very strong, yet I am sure that most of you understand why I put it that way.

You can give this option a try by downloading the app (for both Android and IOS) here: https://workapp.link/GetApp. Or you can go to their website: https://workapp.world/.

If there is any question you might need an answer to, you can drop a line to info@workapp.world.

Happy free advertising!

Much love,

🖋 💙

* Article initially published on April 16th, here: https://www.linkedin.com/pulse/when-every-cent-penny-euro-matters-free-advertising-anitei-mha-/

The unconscious mind and the SECRETS behind the healing properties of Writing

This is how geniuses have information regular people can’t explain and label as surreal or crazy. (…) The rationale can’t process that information, as it is not trained to do so. (…)

We – as human beings – by nature are being driven by the conscious mind, on a daily basis. We are being taught that this is the way to go through life, in order to stay safe from harm or to achieve our utmost desired goals. As a consequence, most of us are being kept away from a precious teaching, which is being proved more and more by science, lately.

But before I move on, I would like you to take these quick questions and honestly answer them for yourself:

Did you ever lose anything around the house?

When that happened, did you try, with all your strength, to remember where you put that thing? Maybe even by retracing every step of the way in the last hour, half of day or so?

And here comes the best part: when you ran out of ideas of where to find that thing and dropped the conscious thought, moving on to doing something else, did you suddenly remember where to find it?

Characteristics of the unconscious mind

I dare to say that all the answers to the above questions are “yes”, in 99.9% of the cases. And I will explain – in plain English – why I’m so certain. But in order to do so, we need to go through the characteristics of the unconscious mind for a moment. For this, I will make a call to Tad James’s teachings. Please let me know at which bullet point(s) did you identify the answer(s).

  • The unconscious mind does not process negation.
  • The unconscious mind needs to be told what to do, in detail, with precise instructions but it also needs practice. It loves to serve you, yet you need to allow it to do so. It is also responsible for instincts and generating habits, therefore the need for repetition and for clear guidelines. 
  • The unconscious mind is like a child playing hide and seek. The moment you look for it, it will most probably not show up. However, when the conscious mind is being silenced, the kid [aka subconscious mind] will come out of its hiding place and play with you.
  • The unconscious mind stores all our memories, in relationship or not in relationship with time, and organizes them.
  • The unconscious mind is the domain of our emotions. 
  • The unconscious mind represses memories tied to negative emotions. And it has the right to do so, for our own protection (if our evolution stage is not there yet – see next point). 
  • But it will also bring up memories, in order to deal with their effects. In other words, to gain resolution – get healed. It can bring up a memory, for this specific process, more than once, until the person is ready to take responsibility for it and open to healing it. 
  • The unconscious mind runs and preserves the body. Just think about breathing or automatically made gestures. Can you remember a time when you did something and had no idea why? Now you have your answer. 
  • The unconscious mind is a highly moral being. Therefore, it accepts the morals you embraced in growing up – especially the ones you are not aware of. 
  • The unconscious mind controls perceptions. Did you ever feel that you like or dislike someone at first sight? 
  • The unconscious mind is programmed to always seek more than what meets the eye and it functions best as a whole integrated unit.
  • The unconscious mind works on the patterns of least effort.
  • It uses symbols to create your personal internal representative system and it responds to symbols. 
  • The unconscious mind takes everything personally. It translates whatever you see in the belief that you are thinking about that thing yourself. And this is the starting point of “Perception is projection”. 

The unconscious mind is programmed to always seek more than what meets the eye

I am sure that, by now, you already have your answer to the questions in the beginning of this article. It sounds cheesy, but the moment you leave the territory of the conscious mind, giving it a break, the unconscious mind can step in and serve its purpose. That’s why you will find your keys (or whatever you lost) in the moment you drop the search. The memory of the place you left the thing comes “out of nowhere” and, in the same percentage of cases (99.9), voice out loud, with a deep sight, that “That was easy! How come I didn’t think about that?” and the answer is simple: you didn’t have to think about that. You just needed the conscious mind to take a rest for the answer to show up.

This is a principle that deserves a very deep dive in, yet the purpose of mentioning it in this article is achieved by now.

The unconscious mind and its relationship with writing 

The most prolific writers are being told that they are geniuses and that their creativity has no boundaries. People are being drawn to their work without a clear (conscious) explanation and, therefore, success happens.

Having been there myself and in doing all the inner work, I understand why. If we take the example of the most controversed writers, we will observe that they were labeled as weirdos. And that is precisely because – knowingly or unknowingly – they had a wonderful relationship with their unconscious mind. And when you do, you simply can’t explain where you got the information from. It happens like this: when a writer in this spectrum starts putting words on paper, the information simply flows. There’s no questioning about it, just peace. There’s no interaction with the outer world, and that’s why people interpret their piece of writing as falling from another world. Because it is so.

When I wrote my first book, this is exactly what happened. I had nearly no connection to the outer world, besides the basic needs humans living together have. For an entire week, I was anchored in solely writing the manuscript, as I couldn’t (rather, didn’t want to) stop the information from flowing. This is also one of the secrets behind my most appreciated articles – when I start writing, for an hour or so (the time I need to put something together) I ignore almost everything. It’s not something I necessarily intend to do, like others mention as practice, rather it’s like an involuntary induced state. However, in going back to the bullet points above, you will understand who is in charge of it.

Moving on to the relationship unconscious mind – writing – healing, I need to mention the association between the task the unconscious mind has to store memories and organize them and the process of healing through writing. There is a metaphor I created and I like to mention as often as possible, in relationship to writing: when we write down a thought, it’s as if ripping a piece of paper off from a notebook and burning it. In other words, memories show up when we need to deal with them. And, when we have the courage to deal with them, we heal. That is the actual relationship between the unconscious mind and the healing power of writing. We allow ourselves to step into another dimension, where everything makes sense and we learn from the past. As such, we make room for a renewed life to unfold.

To make it even more clear, if necessary, let’s take another example.

Throughout our lives, more often than not, we get engaged in different jobs and different positions. The reason behind it may already be obvious, as we have the willingness to evolve, to learn new things and to avoid boredom. In moving on from one job to another, especially if they are completely unrelated, we consider that we lost X number of years/ months in a place where we had nothing to learn from. However, as time rolls its dice, we might discover that a certain task we did/ a certain information we learned in a previous workplace is useful to the current unrelated job. Did you ever think about it? I’ve been there many times, and it hit me like a boulder; I couldn’t get my head around the thought that something so (maybe) insignificant could make such a huge difference in the present moment.

Step aside and allow the unconscious mind to unveil itself

In linking the above to writing, just think about how much information gets stored into our subconscious mind, without us being (obviously) aware of it. Once you allow yourself to access all that information and connect the dots (either on a conscious level or in silencing the conscious mind so that the unconscious one can take over), things happen. Answers (even to unasked questions) unveil. And this is how an incredible piece of writing shapes up. This is how geniuses have information regular people can’t explain and label as surreal or crazy. Because it is so. The rationale can’t process that information, as it is not trained to do so.


The next time you lose something or feel in a certain way about someone or when you don’t understand a piece of writing, don’t try too hard. Make way for the unconscious mind to step in, in creating its magic. Moreover, if you feel like writing, just do it and acknowledge the healing power of it. Don’t think it through, just go for it. That’s what I do, whenever I write.

Magic exists. And it’s buried deep within you!

#FlavoredWriting #CoachingWithFlavor #BornFromLove #WriteAndHeal
🖋 💙


The man, the moon and the casquette – Chapter 1 (full)

A simple man

During daytime, he’s a hero for the others. Yet, when the night-time comes, he walks dragging his feet towards what seems to be a lifetime in disbelief.

People adore him. People praise him. And people say that all the words in the world are not enough to thank him for his deeds.

But he finds it hard to believe. He can barely speak without blushing. He exudes confidence, but in his heart self-belief is terribly shaking. He’s been through a lot in the past, which prevents him to see his true value. He believes in everyone else but himself. When he talks to someone, the only words he can spread are of goodness. He has a blare around him to which people cannot resist. But he can’t see it…

When he gets home at night, he feels alone. He has no family around, no kids to brighten his life and his parents can’t accept him for being different than all the others.

His mother told him once, in a mocking voice:

“You’re just a man who can’t see beyond his selfish existence. You don’t get married, you’re already old to have kids. What’s going on with you? What will people say about the way you live your life in? You’re a shame to this family! All you do is stay on the streets all day long. But you can’t support your existence. You’re almost 40, for the mercy of God!”

This made him leave his parents’ house, for the second time. Because his parents don’t actually know what he dedicates his life to. They don’t care. And even if they did, they wouldn’t understand… Their vision on life is too old. They only see what “it always have been this way”.

But who is he, in fact?

Arian has small hazel eyes, light blonde hair, thin rebel eyebrows and his stature is the one of a 15 years old skinny boy, although his real age is 38. His mouth does not match the rest of his figure, as his lips are voluptuous and strongly colored in red. But when he smiles, his teeth shine like a diamond. Pure white and they are so straight that his mouth seems to be the most beautiful part of his body. His ears help us envision a man who is not handsome, his neck is long and his shoulders are curved ahead. His body is covered in some kind of shady-blue robe and his feet are outlined by a pair of black leather sandals.

At first sight, he may easily be labeled as a beggar to people who know nothing about him or his life. Regardless, he never goes unnoticed, due to his way of smiling to everyone. As an antithesis to his figure, his smile is so warm that it attracts people like magnets. Whenever he passes by, he leaves a trait of blessing behind him, which people cannot explain. Nonetheless, they let themselves wrapped in his blare…

You see… He’s so humble because he often thinks about the shallow image that people see. They see an ugly yet charismatic superhero. But he thinks to himself:

“I don’t deserve all this. I am just an apprentice of life, who never ceases an attempt to learn a difficult spell. What makes me so special in the eyes of all these people?”

He questions everything and he can never rest on the laurels people would build him a palace from. He can’t walk on the path of life by just doing what society wants him to. He’s been hurt for not fitting in with the cool kids, when he was younger. But now… Now he clearly understands the blessing of being different. But that’s exactly why he can’t understand why people like him so much. That’s exactly why, when complimented, his skin turns as red as a boiled lobster’s.


A few years back…

In his early 20s, he tried hard to find his way, as per society’s rules. He took on a random job, he never graduated from university (though he forced himself to like chemistry and to see himself as a successful “lab rat”), he was never being invited to parties and he never managed to ask a woman out. He was shy. Some people may have called him arrogant because of this, but he would lose his words when talking to others. And society only agrees with shallow chatter and loud voices that say nothing.

Probably this is the reason why he never went on a date. Most certainly, this is why he would spend most of his afternoons, evenings and nights crying in his fists for not fitting in. And that’s exactly why his parents would deny him as their child. They were very jovial, always surrounded by a lot of people, having their house full of fake admirers who never questioned life or what their real purpose on earth was.

Arian disliked those meetups, as the house sounded like a never-empty club. He could barely rest his head on his pillow, as drunk people would invade his small room, looking for a place to puke in. But he didn’t have the courage to stand up for his privacy. He was afraid to voice his mind to his parents, because most of the times they wouldn’t even notice that he was there. His parents were too distracted with living “a rich social life” and they actually hated their kid for not obeying the rules of glamour.

Consequently, his life on the streets looked more appealing to him. He would leave the house first thing in the morning, while his parents were still sleeping after a night of deprivation. And he wouldn’t come back within the 4 walls of his room until he felt drained by the people walking in crowds. Or if he was cold. Or disappointed by the trends people would leave themselves prey to. There were days when he just wanted to embrace his pillow, stretch his legs comfortably in his bed and have a loooooooong restful sleep. Silence was his only wish and he soon realized the improbability of getting it if he continued to be hosted by his parents’ house.

This existence of his went on for 15 years in a row, without the slightest change, as he was too scared to do something about it. He would bite his tongue and cover his ears, but he felt miserable.

Until then… Until the year he turned 35. He couldn’t carry that burden on his shoulders any longer. He couldn’t Iive in a continuous state of ill mind. He was too tired of it. So, with his heart in his throat, he decided…

On a freezing cold 3rd of December day, he packed everything he had, carefully wrapped all his books in a piece of cloth, stole something from the fridge (which was too empty anyway), threw everything in a partially torn backpack and off he went. He never looked back. He had no idea where he was going or what he would be doing the next day. The only thing he knew was that he’s had enough and that he needed to look for himself. The REAL self!

The moment he set foot outside of his parents’ house, he felt relieved. He felt like all the burden of living in the dim light of grey skies fell off his shoulders. He knew that a new beginning was to be unfolded in front of him and, in that very moment, he looked up to the sky, closed his eyes, opened his arms as if he was about to receive someone for a hug in his arms and clearly spoke:

“I will accept whatever comes to me. Challenges, lessons, happiness or sorrow. I am now open to draw my own path and I surrender my entire being to the will of the higher power. I now know that everything happens for a reason and I am seeking for the most valuable asset of my life. People think that peace of mind is a myth, but I know it’s not. I know that there must be more than what people want to see. I FEEL that all my questions will be answered, at some point. And I want to pass along what I will learn.”

And so, while walking further and further from the house, his thoughts seemed to gather up in an explosion of joy. His entire being had circuits inside and the spark of new beginnings installed in his heart. The hazel color of his eyes was so bright! And his mind would start to only host the blessed belief in a sunny life.

No more grey. No more sadness. No more feeling lonely. And no more parties and loud voices of people with no value.

He had a way of loving his parents… Or was it just the respect for giving him birth? He used to question this frequently. But in that moment, he knew that – regardless of his love or respect for them – he needed to set himself free from their chains of hate. And he always had the golden key. But he was afraid to use it. He was scared of the “what if”. He was terrified about living on his own. And, being very honest to himself, he was scared of being judged for being different. He never thought about himself as being special, but different. Because the inherited definition of the word “special” would suggest a person of great success, with a brilliant mind.

However, his parents never told him. They used to hide from him the fact that he was a genius. He never found out about the results of the IQ tests he passed in an exquisite manner when he was 7 years of age. And by the age of 10. And again by the age of 16. His parents had him tested a lot, as they had average IQs, they got jealous of his high level of understanding life and they secretly wanted him to fail, in whatever he did. All the test results would suggest a not-so-ordinary future and that was too hard for his parents to accept. So, in continuous attempts to put him down, they would always tell him he was no good; that he was a mistake of fate; and that he would never be accepted by his peers.

The morning he left his parents’ house was freezing cold, but the fire that ignited in Arian’s being was so intense that he couldn’t feel the adversity of the weather. Once he made the decision to embrace acceptance and let himself in the hands of the Almighty, his footsteps gained a security he never knew before. He felt his fists getting clenched against his will, as if he was about to fight back against rusty doctrines. He held his head up high and it was the first time when he understood that he has always been better than the life he was exposed to.

The road in front of him was covered in snow and icy bits every here and there. But, as he started moving, lifting his feet covered in heavy winter boots, it was as if even the sun wanted to come out from behind the clouds, to accompany Arian on his self-discovery journey.

After 1 hour of wandering and defeating the cruel weather, he found a place where he could rest his body for a few minutes, while having breakfast and a cup of hot tea. When he opened the door, he saw an old lady (must have been around 80) who greeted him with a tender voice:

“Be blessed, child for choosing to stop here. Please, come inside. I will prepare the best table for you and I will bring you our chef’s specialty. What about a cup of hot chocolate as well?”

Arian was so pleased with the greeting that he could hug the old lady had he not been afraid of the lady considering his gesture as inappropriate. No-one ever greeted him like that before! No-one would ever ask him what he wanted! And no-one has ever offered him the best place to stay at. So, by witnessing this, he knew that his decision of accepting everything coming his way was the best he has ever made!

“I would like a cup of tea instead, please. If it’s not too much of a bother” Arian replied.

“Of course. Whatever you wish. Any preference on the flavor?” the old lady asked.

“Mint would be great, if available” Arian said.

As the lady was already heading to the kitchen, she asked over her shoulder:

“Why are you outside on such a cruel weather, son?”

Arian thought a few seconds before he could answer. He wasn’t sure if he should tell the lady his real reason, so he said (as to himself):

“I have some urgent stuff to attend…”

“I didn’t hear that, young man” the lady said.

But then she showed up with a plate full of food and the hot cup of mint tea. The joint smells of the meal hypnotized Arian and he could barely wait to settle his hunger. But he was somehow ashamed, because the lady was observing him.

“My name is Rada” the woman said, to loosen up the atmosphere a bit.

“Nice to meet you, madam” Arian said. “I am indeed pleased to have stopped here. I have hardly ever seen someone as kind as yourself” Arian continued, just before having the first bite of the breakfast.

“Please, call me Rada” the old lady said. “People see me old and they feel compelled to call me madam. But I was never fond of this word, young man. What is your name?”

“Please excuse me for addressing to you in a manner you don’t enjoy. It was never my intention to…” tried Arian to apologize to the lady.

But he didn’t finish the sentence, when Rada said:

“That’s OK. Don’t worry about it. Now let’s chat as old friends. Would you like that?”

“Uhmm… Of course” Arian mumbled.

He didn’t know for sure what her intention was. He felt weird about all this sudden offer of friendship. But then he recalled his decision, made that very morning – “I will accept whatever comes to me.” The moment he recalled that, he felt at ease and replied:

“Actually… Uhmm… Yes, I would love that. I never had a friend… And… Uhm… My name is Arian, ma…”

“Rada. Remember – Rada, not madam. I am very happy to be your first friend” the old lady replied. “Now, eat. We can chat after you’re done. I have a feeling that we have a lot to talk about, my dear friend.”

Arian was caught barehanded here. He didn’t know how and if to react to the old lady’s reply. So he chose to do as she recommended and didn’t make any other sound until he finished everything in his plate.

He just left the fork off his hand when Rada was already near him.

“I hope you enjoyed the meal” she said. “I made it for you with all my love and I hope it will give you the necessary strength to carry on with your journey.”

Arian was confused. Rada previously said that she wanted to talk to him and now she just wanted him gone? But Rada didn’t give him more time to think about what she said, as she continued:

“But not before you tell me what your story is. I want to learn more about you. You seem lost, yet I get the sense that you are a very nice young man. What’s your truth, Arian?”

That question was a first for the young man. No-one asked him what was in his heart before. No-one actually seemed to have even noticed him, as a human being. He felt uneasy, but for some reason he felt he could trust her. Or was it the need to finally speak his mind? In any case, he started:

“Well… I… I just left my parents’ house. Too much noise… I just couldn’t resist any longer. I always felt rejected. I always felt like I never belonged there…”

“I did the same when I was young, Arian” Rada replied “I know how painful it is to not have your own spot. I know how hard it is not to be accepted for who you are. And I know exactly how it feels to be willing to find yourself”

“You… You did the same?” Arian asked with a surprise in his eyes that almost made the old lady laugh. But she just couldn’t laugh and make him feel bad.

“Yes, Arian. Well, not exactly, but I will tell you my story later on.” Rada said. “So I completely empathize with you… You know what? You can stay here, if you wish. I won’t charge you for hosting you, all I want is a true friendship. I want to learn what happened and I want you to never hide anything from me. Because I want to help you. There was no-one there for me in my early days of despair. I had no shoulder to cry on and not an ear to hear me out. But I want to be here for you and teach you everything I learned in the last 60 years. Will you take the hand I’m lending you?”

Arian was shocked. Both by the old lady’s confession and by the offer. He was never offered a shoulder, needless to say about a helping hand. Yes, he wanted to take her offer, but he was afraid of becoming a burden for the old lady. And he was fairly pretty afraid of revealing the pain in his soul, as he has just met Rada.

While he was going through all these emotions and just before opening his mouth to answer, Rada said:

“I also know how hard you find it to trust me. I felt the same. And don’t you worry about being a burden for me, young man. You will not become one. You will help me out around here. I can teach you how to cook, amongst others; I can teach you how to treat this place as if it was your own; and I will teach you how to treat customers and the personnel with love, regardless of your inner hurt.”

Rada already had something in mind, from the moment the young man came in. She had a gift. And that gift was to sense the energy of people entering her place.